PPC ADVERTISING ADVANTAGES
Pay-per-click advertising has several advantages:
- Choosing the target audience. The advertising tools allow you to set up the campaign quite accurately. These tools will show your ads to users who are already interested in products or services similar to yours.
- Quick results. PPC advertising starts working from the moment it is launched. So you get calls and sales almost right away.
- You can adjust the demand for your services by pausing your ad or adjusting the daily budget. For example, there is no reason for you to waste money to show the ad when you have appointments booked for a week in advance.
It is also a perfect tool for testing any niche: you can check the demand for new products or services that you doubt. One more advantage is that you don’t have to have a website to launch a PPC campaign.
AN INEXPERIENCED USER MAY FACE THE FOLLOWING PROBLEMS
If you have never launched a paid ad and would like to try it out yourself, you should get prepared for some issues:
- Inflated budgets;
- Non-targeted keywords;
- A weekly budget can be spent in a couple of hours if you do not correctly set the maximum price per click;
- You may also experience that your ad is being displayed in another city or country and the usage of the wrong keywords.
STAGES OF CONDUCTING CONTEXTUAL ADVERTISING
We follow one algorithm when launching PPC ads:
- Competitors analysis, creating a target customer profile, choosing a strategy;
- Testing the site, fixing usability issues, adding metrics and systems for tracking users and their purchasing behavior;
- Collecting the semantic core, making a list of negative keywords so we won’t show irrelevant ads;
- Setting up an advertising campaign: creating creative and relevant ads, setting up different types of ads (search advertising, remarketing, display network).
- Advertising campaign optimization and audit of the performed work, keywords elaboration, and ads that are aiming to reduce cost per click.
The VIBE Corp team does thorough analysis and sets up the advertising campaign in 5 days.