With SMM help, you can attract new customers even if you don’t have a website.
And in a pair with a website, advertising on social media channels can become a low-cost and powerful way to get new targeted user traffic.
Some interesting facts:
- On average, a person spends 8 hours a week on social networks.
- 60% of Internet users consider social networks as a source of information.
- At the beginning of 2021, there were already more than 19 million accounts on Facebook Canada. In addition, approximately 14 million
- Canadians are scrolling through Facebook and Instagram feeds every day.
- One Facebook user in Canada clicks on an ad 41 times on average during the month, according to data for January 2020.
- More than 40 million users from all over the world check on TikTok every day.
For the most effective advertising campaign, brands should study the features of all popular platforms very thoroughly and then apply different strategies for each of them. To save your time and avoid unnecessary expenses, you can get a consultation from the VIBE Corp team. During the consultation, we will select an optimal strategy that works the best for your product or service.
SMM promotion outcomes
You will only benefit from SMM if you set everything up correctly:
- Brand awareness;
- Returning clients and the ability to interact with them, even when they left the website;
- Customer feedback;
- Increased brand credibility;
- Effective advertising of goods and services.
When advertising your brand, product, or service, you will pay for impressions and clicks in the same way as in contextual advertising. The only difference is that you will have to pay close attention to the brand image and visual component since most social networks emphasize graphics, photo and video content.
Stages of our work
VIBE’s SMM department works following these steps:
- We connect Facebook Pixel to your website, collect data from its users and active audience, and check analytics systems.
- We are creating a perfectly working strategy.
- We study your business thoroughly, the tools you currently use, analyze your competitors, and determine your strengths.
- We are preparing a content plan.
- We create text & graphic content for an upcoming month, make a publication schedule.
- We launch the advertising campaign.
First, we set up the campaign based on the target audience (customer behavior, location, gender, age). Then, we create text, video, and animation for the ads.
- We test and optimize.
One of the advantages of SMM is that you can see whether the ad will be effective after only 1-2 hours. It allows you to make adjustments or change the approach promptly.
After collecting all the information, you can fully launch the campaign in 7 days.
VIBE’s SMM specialists want to share some helpful tips if you’re planning to manage your social media channels on your own:
- Focus on high-quality visuals for your business page. Show your true colors!
- Attach website link, physical address, and contact information in the profile description field.
- Post unique and relevant information.
- Monitor the budget regularly when launching an ad campaign.
- Get creative! Think about an eye-catching ad design.
- Pay close attention to tracking all the actions of users who clicked on your ad and your website.